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Newsletter |
December 2005 Issue 3 |
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Our main feature this month is particularly topical for this time of year. It looks at how Hallmark, the UK's leading greetings card publisher, are using bespoke Mapsoft software to streamline the annual production of 2.2 billion cards. Also, in this issue it's the turn of our Mapsoft ThumbNails PDF plug-in to feature in our Spotlight Series. This plug-in is a powerful publishing aide providing an easy way of improving the accessibility of marketing collateral. Unleash the power of PDF with Mapsoft. Please contact us if you have any comments on any of the articles in this Newsletter, or ideas for topics you'd like us to cover in future issues. Have your say. We'd love to hear from you!
Did you know ....
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Spotlight on .... The Mapsoft ThumbNails tool is a plug-in to Adobe Acrobat and is particularly useful in desktop publishing or web design. It can be used to improve navigation around a web site and create customised web links to important data such as company details or product information. The ThumbNails tool allows you to embed thumbnails of PDF thumbnails into a PDF document. A thumbnail is a miniature view of each page within a document.
Thumbnails provide
a preview of each page to give you easy access to relevant sections
and information contained, for example, in annual reports or product
directories.
ThumbNails is a powerful publishing aide but is also a simple way of renewing company documentation and updating existing marketing collateral with functionality to make those documents more accessible. See our movie demo of ThumbNails, or download a free, no obligation tryout today. |
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Hallmark:
Mapsoft's Card Create solution has allowed Hallmark to automate their card design process and streamline the annual production of 2.2 BILLION cards. Card Create is a PDF, server-based solution which has replaced Hallmark's previous paper-based system allowing Hallmark to automate the process of composing individual design layouts for around 8,000 card templates. "Mapsoft had the experience and expertise to create a solution tailor-made to meet our specific business needs"said Vanessa Redshaw, Digital Technology Manager at Hallmark. She added: "Mapsoft's solution has now become a standard, and indeed essential, element of Hallmark's card production process". The solution has been successfully deployed at Hallmark's Hambledon Studios, the division responsible for producing cards for wholesale. An end-to-end server solution, Card Create has streamlined design and production, eliminated unnecessary administration and reduced the room for error. Vanessa Redshaw at Hallmark says that Hallmark is hoping to extend Mapsoft's solution to other business divisions within Hallmark "to further streamline and automate the production process, increase efficiency and equip Hallmark for the future". Click here to read fuller details on this project.
Contact Mapsoft if you would like to discuss the possibility of us developing bespoke software to meet your needs, or fill in our Enquiry Form. You'll be given free and friendly advice, with no obligation to proceed.
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